Idea “Keterbukaan” di Era Pemerintahan Perdana Menteri Malaysia Kelima: Satu Analisis Struktur, Prosedural dan Substantial Etika Media Massa The Idea of ​​“Openness” in the Era of the Fifth Prime Minister of Malaysia: A Structural, Procedural and Substantial Analysis of Mass Media Ethics

Abstract

More corruption issues as well as transparency in delivery system, human capital and effi ciency of our government servant working style arised and shown on media. All in all gives a meaning towards the structure of news content and possibly create challenges to gain understanding about ‘transparency’ as an idea in order to replenish image of Malaysian public service. This study is focussing on issues related to public service. Three framework analyses namely a structural, procedural and substantial are technically support the idea of situationist ethics. Nine set of news regarding corruption were structurally analysed to see whether there is a relations between news structure and eight exclusively design of code of conduct by IAM. In procedural analysis news editor seems to put some eff orts to maximize a number of verbal words as they were directly recorded from news sources and at the same time minimizing the editing job to ensure that name of a person, in term of rank and position are clearly mentioned in such a news. As in the substantial analysis verbal words were taken and arranged as kenyataan laporan, tanggapan dan hukuman.

Lebih banyak isu rasuah serta ketelusan sistem penyampaian, modal insan dan kecekapan gaya kerja kakitangan kerajaan kita timbul dan ditunjukkan di media. Secara keseluruhan memberi makna terhadap struktur kandungan berita dan mungkin menimbulkan cabaran untuk mendapatkan pemahaman tentang 'ketelusan' sebagai idea untuk menambah imej perkhidmatan awam Malaysia. Kajian ini memfokuskan pada isu-isu yang berkaitan dengan perkhidmatan awam. Tiga analisis kerangka iaitu struktur, prosedur dan substansial secara teknikal menyokong idea etika situasi. Sembilan kumpulan berita mengenai rasuah dianalisis secara struktural untuk melihat apakah ada hubungan antara struktur berita dan lapan reka bentuk kod etika eksklusif oleh IAM. Dalam analisis prosedural editor berita sepertinya menempatkan beberapa upaya untuk memaksimalkan sejumlah kata lisan kerana mereka langsung direkam dari sumber berita dan pada masa yang sama meminimumkan pekerjaan penyuntingan untuk memastikan nama seseorang, dari segi pangkat dan kedudukan adalah disebut dengan jelas dalam berita seperti itu. Seperti dalam analisis besar kata-kata verbal diambil dan disusun sebagai laporan laporan, tanggapan dan hukuman.