Published: 01.12.2017

Articles

Ekosistem Media Malaysia: Daripada Minda Alamiah Kepada Minda Digital

Media Ecosystem in Malaysia: From Natural Mind to Digital Mind

Azizah Hamzah, Rosmani Omar

1 - 30

pdf

Recreational Reading in the Arab World: A Critical Review of the Arab Reading Index (ARI)

Ahmed J Jouda, Puteri Kamilah Mohd Azanuddin, Azizah Hamzah, Md Azalanshah Md Syed

31 - 52

pdf

Kempen Tanggungjawab Sosial Korporat (CSR) dan Persepsi Khalayak: Kesan Kempen CSR Terpilih Petronas Terhadap Sikap Kasih Sayang Golongan Pelajar kepada Ibu Bapa

Corporate Social Responsibility (CSR) Campaigns and Audience Perceptions: The Impact of Petronas Selected CSR Campaigns on Students Affection for Parents

Muhammad Zaiamri Zainal Abidin, Nursyamira Shaid, Hasmah Zanuddin

53 - 64

pdf

Influence of self-presentation on Facebook towards social capital among UCSI students

Zhi Yong Ling, Ashraf Sadat Ahadzadeh, Jing Ni Tee

65 - 75

pdf

A study on the influence of creative strategies in online advertising towards consumers’ attitude and purchase intention.

You Seng Kwong, Rabiah Adawiah Abu Seman, Nurul Hikmah Begum Ali Sabri

77 - 95

pdf

The relationship between Corporate Reputation and purchase intention among Starbucks' Muslim consumer in Malaysia

Romlah Ilias, Rosya Izyanie Shamshudeen, Jusang Bolong, Nik Farhan Mustapha

97-115

pdf