INFORMATION MARKETING IN SRI LANKAN ACADEMIC LIBRARIES

Authors

  • Block Jayatissa Provincial Education Department of Southern, Galle, Sri Lanka
  • Edzan N.N. MLIS Programme, Faculty of Computer Science & Information Technology, University of Malaya, Kuala Lumpur, Malaysia

Keywords:

Information marketing, Free-based information services, Academic libraries, Sri Lanka

Abstract

Describes a study that investigates the marketing of “free-based†information services in five selected academic libraries in Sri Lanka. A total of 5 senior librarians were interviewed and 250 library users answered questionaires.The study revealed that all the academic libraries offer free information services to their clients with the exception of photocopying and document-delivery services.The academic libraries should aggressively market their services/products and must move from the provision of traditional library services(book loans) to a more IT based information services(Internet). 

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Published

01-12-2002

How to Cite

Jayatissa, B., & N.N., E. (2002). INFORMATION MARKETING IN SRI LANKAN ACADEMIC LIBRARIES. Malaysian Journal of Library and Information Science, 7(2), 1–14. Retrieved from https://jrmg.um.edu.my/index.php/MJLIS/article/view/6805

Issue

Vol. 7 No. 2 (2002): MJLIS, VOL. 7, NO. 2, 2002

Section

Articles

License

It is a condition of publication that manuscripts submitted to the journal have not been published, accepted for publication, nor simultaneously submitted for publication elsewhere. By submitting a manuscript, the author(s) agree that copyright for the article is transferred to the publisher, if and when the manuscript is accepted for publication.

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