The Cultural Penetration and Sociocultural Impact of Anime Among Chinese Young People

Authors

  • Jingwen Liu Universiti Putra Malaysia
  • Roslina Mamat Jabatan Bahasa Asing, Fakulti Bahasa Moden dan Komunikasi, Universiti Putra Malaysia(UPM),Serdang, Selangor, Malaysia.
  • Pabiyah Hajimaming Universiti Putra Malaysia

DOI:

https://doi.org/10.22452/IJEAS.vol15no1.5

Abstract

Anime has penetrated into the daily life of Chinese young people in a form of cross-cultural communication. The existing research is insufficient in systematically exploring the cultural penetration and influence of anime on Chinese youth. There are problems such as a single perspective and method limitations. In order to explore the multi-dimensional effect of anime among Chinese youth, this study analyses the impact of anime on Chinese youth in terms of cultural identity, values, personal development, and social behaviour by integrating and reviewing literature research. The study found that its impact shows significant duality. On the one hand, it can promote cross-cultural understanding and individual identity expression, and on the other hand, it may cause risks such as conflict of values and violent behaviour, bringing new challenges to the education and guidance of Chinese young people. At the same time, this study also points out the limitations of previous research in terms of theoretical depth and sample representativeness, and hopes that future research can be improved in terms of research methods and design.

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Published

31.03.2026

How to Cite

Liu, J., Mamat, R., & Hajimaming, P. (2026). The Cultural Penetration and Sociocultural Impact of Anime Among Chinese Young People. WILAYAH: The International Journal of East Asian Studies, 15(1), 68–80. https://doi.org/10.22452/IJEAS.vol15no1.5